This past Saturday, Lowe’s Home Improvement store, which uses the motto “Let’s Build Something Together,” pulled its advertising from TLC’s new show All-American Muslim after being pressured by the Florida Family Association. A statement put out by Lowe’s laid out their reasoning for this decision:
Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individual and groups to discuss and consider such issues of importance.
The Florida Family Association asked its members to petition Lowe’s to pull its advertising, which appears to have been successful. Furthermore, the group claims that 65 companies that they targeted have pulled their advertising. Continue reading