Advertising Islam: Can Commercials and Billboards Change its Image?

One of these billboards

This week the first commercial on Islam was broadcast on TV in Australia. MyPeace, a group started by Diaa Mohamed, is behind the ad, which aims to promote Islam by addressing misconceptions about the faith and emphasizing similarities with Christianity. The commercial is part of a larger campaign, which began this past summer.

In addition to the commercial, MyPeace paid for billboards around Sydney as well as signs on 40 buses. The four statements on the billboards were: “Jesus: A Prophet of Islam,” “Holy Qur’an: The Final Testament,” “Muhammad: Mercy to Mankind,” and “Islam: Got Questions? Get Answers.” The billboards also had a phone number that people could call to ask questions about Islam and receive free literature and copies of the Qur’an. The billboards were not without controversy: the billboard on Jesus was vandalized one day after it appeared. Continue reading