Can you imagine what an Islamic MTV would look like? Well, Ahmed Abu Haiba did when he launched a new music channel called 4Shbab TV. (“Shbab” means “young people” in Arabic.) The idea behind 4Shbab TV is to offer an Islamic alternative to the other 800+ satellite channels. 4Shbab TV began broadcasting in February 2009 from Bahrain, and according to Abu Haiba now has viewers from all over the Middle East.
For Abu Haiba, mainstream music videos do not reflect Arab and Islamic cultural values nor do they represent the realities of the youth in the Middle East so he decided to launch a channel that would do just that. Abu Haiba also wanted to make religion more appealing to youth. 4Shbab broadcasts music videos that do not have backup singers, revealing clothing, or anything else that one would associate with mainstream music videos, but that does not mean that musical instruments are not used or that all the songs are about religion. It also features talk shows, variety shows, news, and an American Idol-like program called “Sotak Wasel,” which translates as “Your Voice is Heard.”
4Shbab TV is part of a growing trend around the Muslim world of Islamically themed projects, like Amr Khaled’s show “Mujaddidun”–The Reformers in Arabic– based on “The Apprentice.” These projects not only offer alternative means of entertainment but also demonstrate the diverse experiences of Islam not only across regions but across the generations. Many of these projects specifically target a younger audience and promote a picture of Islam that is compatible with modern sensibilities.
What do you think about 4Shbab and other religiously themed entertainment? Do you think they have an impact? What do projects like 4Shbab indicate about the diversity of the Muslim experience? Would you watch this channel? Please share your thoughts below.