Will Discrimination Backfire?

Image: Ahmed Rehab

Reem recently wrote about the controversy surrounding Lowe’s, the home improvement superstore that caved to Islamophobic pressure from the Florida Family Association (FFA) and pulled its advertising from the reality television show All-American Muslim.

Earlier this week, Jon Stewart and Asif Mandvi of the Daily Show ridiculed the absurdity of the fear many Americans have surrounding Islam and Muslims. In one segment, Stewart criticized the blatant bigotry of the FFA, a fundamentalist activist group, for lobbying American corporations to pull their advertising from All-American Muslim. But that didn’t stop kayak.com from following the lead of Lowe’s and pulling their ad campaign from the show this past Wednesday, days after the controversy made international news. In fact, according to the FFA, 65 advertisers targeted by mass email complaints have withdrawn funding from the December 11 show.

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Building Things Together?

This past Saturday, Lowe’s Home Improvement store, which uses the  motto “Let’s Build Something Together,” pulled its advertising from TLC’s new show All-American Muslim after being pressured by the Florida Family Association. A statement put out by Lowe’s laid out their reasoning for this decision:

Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individual and groups to discuss and consider such issues of importance.

The Florida Family Association asked its members to petition Lowe’s to pull its advertising, which appears to have been successful. Furthermore, the group claims that 65 companies that they targeted have pulled their advertising. Continue reading

What Can a Muslim Reality Show Do in a Post-9/11 America?

Suheila and Bilal--Two American Muslims featured on "All American Muslim"

This coming November, a new Muslim reality show will broadcast on TLC. All American Muslim will follow the lives of 5 families in Dearborn, Michigan, home to the largest Muslim population in the United States. The show aims to give a glimpse of the Muslim American population and the challenges that they face, inside and outside of their community. Moreover, according to Amy Winter, TLC’s general manager, one of the goals of the program is to show the diversity of the Muslim community, which is not only true of the community in Dearborn but of the worldwide Muslim community.

This show comes at a time where the situation for Muslim Americans has been mixed. Ten years after the 9/11 attacks, there is an increased awareness of this community and Islam more generally but on the other hand it has become much more acceptable to express negative sentiments about Muslims and Islam. A show like this can further the positive interest that has emerged post 9/11 and counteract the negative response.

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