Reem recently wrote about the controversy surrounding Lowe’s, the home improvement superstore that caved to Islamophobic pressure from the Florida Family Association (FFA) and pulled its advertising from the reality television show All-American Muslim.
Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individual and groups to discuss and consider such issues of importance.
Suheila and Bilal--Two American Muslims featured on "All American Muslim"
This coming November, a new Muslim reality show will broadcast on TLC. All American Muslim will follow the lives of 5 families in Dearborn, Michigan, home to the largest Muslim population in the United States. The show aims to give a glimpse of the Muslim American population and the challenges that they face, inside and outside of their community. Moreover, according to Amy Winter, TLC’s general manager, one of the goals of the program is to show the diversity of the Muslim community, which is not only true of the community in Dearborn but of the worldwide Muslim community.
This show comes at a time where the situation for Muslim Americans has been mixed. Ten years after the 9/11 attacks, there is an increased awareness of this community and Islam more generally but on the other hand it has become much more acceptable to express negative sentiments about Muslims and Islam. A show like this can further the positive interest that has emerged post 9/11 and counteract the negative response.