Muslim American Consumer Market Emerging

Lisa Mabe is the Founder and Principal of Hewar Social Communications, a consultancy focusing on Muslim and Middle Eastern consumer markets. Follow Lisa on Twitter @LisofArabia or go to www.hewarcommunications.com.

As we’re about to enter America’s largest annual shopping season, Muslim Americans just finished one of their biggest gift-giving seasons themselves – Eid al Adha. Most Americans are accustomed to seeing “Merry Christmas” and “Happy Hanukah” in store windows during this time of year, but what would they think if they saw “Eid Mubarak” in their favorite store? It’s not that far off, and some companies are already reaching out to Muslim consumers around Islamic holidays where gift-giving is prevalent.

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