Does Comedy Help?

Can comedy defuse an increasingly Islamophobic atmosphere in the west? Or do short films, sketches, and new media actually solidify preexisting bigotry and reinforce stereotypes through caricatures of Muslim people?

In the wake of the Lowe’s controversy, some comedy sketches have poked fun at the ridiculousness nature of fearing Muslims and Islam. In one sketch (below), two men of presumably South Asian Muslim descent, visit a Lowe’s Superstore to shop for “materials.” The epic background, set by what is meant to be “Islamic-sounding” music, presents an ominous mood, preparing the viewer for the culminating, climactic event. I don’t want to spoil the ending, so watch the clip to see what happens.

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Will Discrimination Backfire?

Image: Ahmed Rehab

Reem recently wrote about the controversy surrounding Lowe’s, the home improvement superstore that caved to Islamophobic pressure from the Florida Family Association (FFA) and pulled its advertising from the reality television show All-American Muslim.

Earlier this week, Jon Stewart and Asif Mandvi of the Daily Show ridiculed the absurdity of the fear many Americans have surrounding Islam and Muslims. In one segment, Stewart criticized the blatant bigotry of the FFA, a fundamentalist activist group, for lobbying American corporations to pull their advertising from All-American Muslim. But that didn’t stop kayak.com from following the lead of Lowe’s and pulling their ad campaign from the show this past Wednesday, days after the controversy made international news. In fact, according to the FFA, 65 advertisers targeted by mass email complaints have withdrawn funding from the December 11 show.

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Building Things Together?

This past Saturday, Lowe’s Home Improvement store, which uses the  motto “Let’s Build Something Together,” pulled its advertising from TLC’s new show All-American Muslim after being pressured by the Florida Family Association. A statement put out by Lowe’s laid out their reasoning for this decision:

Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individual and groups to discuss and consider such issues of importance.

The Florida Family Association asked its members to petition Lowe’s to pull its advertising, which appears to have been successful. Furthermore, the group claims that 65 companies that they targeted have pulled their advertising. Continue reading