The debate about Islamic dress such as hijab and head scarfs has fascinated political and fashion publications alike. Popular culture and political magazine Slate published a piece called “Hijab Chic” by Asra Nomani.* Nomani writes about American interpretations of hijab fashion (as does videoblogger Baba Ali and Tariq Ramadan). Her experience at a retail store for so-called “conservative religious women” reveals retailers as reinterpreting the veil to mean an important commercial opportunity. In presenting the view from a non-religious setting (at a fashion show) Nomani points out that in understanding the veil, what is revealed is insight into the people doing the interpreting.