Will Discrimination Backfire?

Image: Ahmed Rehab

Reem recently wrote about the controversy surrounding Lowe’s, the home improvement superstore that caved to Islamophobic pressure from the Florida Family Association (FFA) and pulled its advertising from the reality television show All-American Muslim.

Earlier this week, Jon Stewart and Asif Mandvi of the Daily Show ridiculed the absurdity of the fear many Americans have surrounding Islam and Muslims. In one segment, Stewart criticized the blatant bigotry of the FFA, a fundamentalist activist group, for lobbying American corporations to pull their advertising from All-American Muslim. But that didn’t stop kayak.com from following the lead of Lowe’s and pulling their ad campaign from the show this past Wednesday, days after the controversy made international news. In fact, according to the FFA, 65 advertisers targeted by mass email complaints have withdrawn funding from the December 11 show.

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